A new collaboration between cellar-master Francois Thibault and respected chef Alain Ducasse resulted in a unique Grey Goose vodka formula that finishes like a whiskey. We transformed the iconic lone Grey Goose into a flock of geese etching which wrapped the bottle. Traditional French colors continued the familiar Grey Goose palette and “craft” signifiers were used to warm up the label: wax seals, metallic foils and scalloped paper details.
Designed at: Mucca Design
Creative Director: Matteo Bologna
Art Director: Giorgio Davanzo
Photography: Duty Free Hunter