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The Fenway identity was executed as a singular, connected mark, using neon sign language to reference the 24-hour nature of everything the neighborhood has to offer. We expanded the typographic palette further when partnering with Best Dressed Signs to create a mural incorporating the phrase “There’s Never an Off Season.” Using the color palette in the identity, they interpreted the letters dimensionally in a way which wrapped the phrase and repeated it around the building.

Designed at: Korn Design
Role: Art director + senior designer
Co-designer (on posters + campaign): 
Ira Cummings
Mural executed by: Best Dressed Signs
Award: How International Design Annual

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