The Fenway identity was executed as a singular, connected mark, using neon sign language to reference the 24-hour nature of everything the neighborhood has to offer. We expanded the typographic palette further when partnering with Best Dressed Signs to create a mural incorporating the phrase “There’s Never an Off Season.” Using the color palette in the identity, they interpreted the letters dimensionally in a way which wrapped the phrase and repeated it around the building.
Designed at: Korn Design
Role: Art director + senior designer
Co-designer (on posters + campaign):
Mural executed by: Best Dressed Signs
Award: How International Design Annual