Boston’s Oak Room was transformed into a new social dining destination incorporating a signature cocktail program and hearth oven. Taking visual cues from ivy league pledge paddles and secret societies, we introduced the intricate identity through the use of illustration, wax seals and hand stitching. I also wrote the tagline: One part local, two parts social taking inspiration from the formula of a cocktail recipe.
Designed at: Korn Design
Creative Director: Denise Korn
Award: How International Design Annual
The uniform program was designed to be easy to implement, with different levels of patches for line cooks and chefs. They were easy to apply and change out.