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The Outline is an intentionally small media source for "urban sophisticates." Its aim is to create meaningful stories delivered to a highly engaged audience of milennials. The identity created is a simple typographic mark which supports and elevates the content, without distraction. Combined with colorful backgrounds, The Outline's transitional identity on social media helped generate excitement pending full launch.

Agency: Code And Theory
Role: Designer
CD: Chenta Yu
Visit: theoutline.com
 

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