Michelle Wu was a progressive mayoral candidate running in Boston. (Spoiler alert: she won!) Celebrating the diversity of her Boston supporters and using a multi-language approach for her materials was integral to the campaign.

CD/Designed at: Upstatement
Supporter portraits and additional design by Vanessa Gregorchik + Mike Swartz

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Supporter SignsSupporter Signs

We created a vibrant brand language based on the urgency of protest signage. We also designed a grassroots toolkit site experience for her supporters to be able to make signs, download and remix our visual assets and share their creations on social media.