PostersPosters

 

Michelle Wu is a progressive mayoral candidate running in Boston. Celebrating the diversity of her Boston supporters and using a multi-language approach for her materials is integral to the campaign.

CD/Designed at: Upstatement
Supporter portraits and additional design by Vanessa Gregorchik + Mike Swartz
 

Logos2Logos2
Screen Shot 2020-09-17 at 12.31.10 PMScreen Shot 2020-09-17 at 12.31.10 PM
SwagSwag
Screen Shot 2020-09-17 at 12.32.40 PMScreen Shot 2020-09-17 at 12.32.40 PM
Supporting Marks2Supporting Marks2
Supporter SignsSupporter Signs
GeneratorGenerator
Generator-1Generator-1

We created a vibrant brand language based on the urgency of protest signage. We also designed a grassroots toolkit site experience for her supporters to be able to make signs, download and remix our visual assets and share their creations on social media.