Michelle Wu was a progressive mayoral candidate running in Boston. (Spoiler alert: she won!) Celebrating the diversity of her Boston supporters and using a multi-language approach for her materials was integral to the campaign.
CD/Designed at: Upstatement
Supporter portraits and additional design by Vanessa Gregorchik + Mike Swartz
We created a vibrant brand language based on the urgency of protest signage. We also designed a grassroots toolkit site experience for her supporters to be able to make signs, download and remix our visual assets and share their creations on social media.